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best of brochure design 9: no. 9 (best of brochure design)

Best of Brochure Design 9: No. 9 (Best of Brochure Design) (2008-09-01)
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Neu: ab EUR 16,13(lt. Amazon) · Gebraucht: ab EUR 16,56

Autor/Autoren: Jason Godfrey
Herausgeber: Rockport Publ
Taschenbuch

Stichworte: [Graphic Design] [Art & Art Instruction] [Commercial - Advertising] [Design - General] [Graphic Arts - General] [Commercial Art] [Art] [Design] [Innenarchitektur] [Art / Commercial / Advertising] [Commercial - General] [Design & Commercial Art]

it's not how good you are, it's how good you want to be

$It\'s not how good you are, it\'s how good you ...$ | in den Warenkorb

It's not how good you are, it's how good you want to be (2003-05-31)
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Neu: ab EUR 2,34(lt. Amazon) · Gebraucht: ab EUR 2,25

Autor/Autoren: Paul Arden
Herausgeber: Phaidon, Berlin
Taschenbuch

Stichworte: [Advertising] [Advice on careers & achieving success] [Advertising & Promotion] [Creativity] [Personal Growth - Success] [Fotograf - Fotografin] [Fotografin ( Fotograf )] [Business & Economics] [Business / Economics / Finance] [Business/Economics] [HC/Sachbücher/Psychologie, Esoterik, Spiritualität, Anthroposophie] [Fotografie] [Business & Economics / Advertising & Promotion] [Business & Management] [Business studies] [Careers & Success] [Management and Business Administration] [Occupational & industrial psychology] [Public relations] [Erfolg] [Selbstdarstellung] [Werbung] [Motivational & Inspirational] [Sales & Selling - General] [Self-actualization (Psychology)] [Success]

Kundenmeinungen:
+++++ (ein Amazon Kunde): Kurz, aber genial
In "It\'s not how good you are, it\'s how good you want to be" wirft Autor Paul Arden auf knapp 130 Seiten typisches, häufig begrenztes Denken über den Haufen und zeigt kreative Lösungsansätze, die sowohl für Geschäfts- als auch Privatleben gleichermaßen gelten. Viele Illustrationen und großformatige Sprichwörter führen dazu, dass man das Buch innerhalb weniger Stunden durchlesen kann, aber unterstreichen die Nachricht des Autors. Alles in allem ein kurzes Vergnügen, dass sich aber zu wiederholen lohnt.
++ (ein Amazon Kunde): Kurz, wenig Inhalt, aber schöne Illustration
Bei diesem Buch handelt es sich um ein sehr schön illustriertes Buch. Die verwendete Gestaltung und Bilder ist sehr angenehm, sodass ich eine Seite auch gerne etwas länger betrachtet habe obwohl ich mit dem Text bereits fertig war. Meiner Meinung nach ist dieses Buch aber viel zu kurz. Man ist sehr schnell mit dem Text auf einer Seite fertig weshalb man nahezu gezwungen wird die Illustration zu betrachten, da man sonst nur am blättern wäre. Einige Punkte in diesem Buch sind gut formuliert und interessant, allerdings findet man meiner Meinung nacht nichts in diesem Buch was nicht auch in einem anderen Buch zu finden ist (und dort meist ausführlicher besprochen wird).
+++++ (ein Amazon Kunde): Gegen die Deutsche Krankheit!
Also ich finde, das einzige Problem an diesem Buch ist, dass es so kurz ist. Ich könnte - um das deutsche Jammern und Klagen gleich voranzustellen :-) - Paul Arden auch in doppelter Länge vertragen. So amüsant, so präzise, so originell sagt er, was Sache ist. Für alle hilflosen Verfertiger langweiliger Power-Point-Präsentationen: "Don't give a speech, put on a show!". Für alle Abiturienten, die nicht wissen, wo ihre individuelle Strahlkraft liegt (weil die Schulen Anpassung lehren, also jedenfalls: in Bayern hier): "Don't be afraid of silly ideas!" - um nur einen der möglichen Lehrsätze zu nennen. Ich wollte für meine Klienten (ich bin freier Coach) immer genauso ein kleines, feines, witziges, kompaktes, originelles Buch schreiben - jetzt verschenke ich halt das von Paul Arden - solange, bis mir etwas noch Ressebseresbesser einfällt als ihm: "Fail, fail again! Fail better!" Ist einfach zum Freuen. Beste Marketingstrategie der Welt.
++++ (ein Amazon Kunde): Ratschläge wie diese...
...finden sich wie Sand am Meer. Aber es ist gut, DASS sie sich finden - in anderen Worten: Vieles, was man in diesem Buch findet, liegt völlig auf der Hand - neue Erkenntnisse bringt die Lektüre aber nicht. Allerdings ist es oft viel wert, alles nochmal auf einen Blick zu lesen um es sich schnell vor Augen führen zu können. Das Buch bietet auf knapp 130 Seiten neben dem Text, der sich um Advertising/Brand Awareness dreht, auch noch zahlreiche Bilder, die den Text im wahrsten Sinne des Wortes illustrieren und unterstützen. In Summe wohl ein kleines, feines Büchlein, dass aber meiner Meinung nach genau daran krankt, was es transportiert: Es stellt sich selbst auf ein so hohes Podest, dass es diese Erwartungshaltung nicht erfüllen kann. Und dabei gibt es ein eigenes Kapitel im Buch mit dem Titel "Don\'t promise what you can\'t deliver".

yes!: 50 scientifically proven ways to be persuasive

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Yes!: 50 Scientifically Proven Ways to Be Persuasive (2008-06-10)
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Neu: ab EUR 11,87(lt. Amazon) · Gebraucht: ab EUR 16,39

Autor/Autoren: Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
Herausgeber: Free Pr
Gebundene Ausgabe

Stichworte: [Advertising & Promotion] [Marketing - General] [Social Psychology] [Business] [Economics] [Finance] [Business & Economics] [Business / Economics / Finance] [Business/Economics] [Angewandte Psychologie] [Business communication] [Marketing] [Persuasion (Psychology)]

Kundenmeinungen:
+++++ (ein Amazon Kunde): Fascinating Examples for Fans of Robert Cialdini's Book, Influence
Yes! could have been more appropriately titled as Influence 2 because the book is simply a series of brief examples that illustrate Professor Robert Cialdini\'s key principles described in his book, Influence (social proof, authority, commitment/consistency, scarcity, reciprocity, and personal liking). If you loved that book and want to dive deeper into its lessons, Yes! is a perfect choice. If you haven\'t yet read Influence, I recommend that you read that book before this one. Without Professor\'s explanations of why these principles work, the case histories in Yes! don\'t seem so special and interesting. Otherwise, you will probably just see Yes! as a bunch of unrelated stories, many of which don\'t apply to your marketing challenges. I would expect most people who read Yes! who haven\'t read Influence to rate Yes! with three stars. When you do read Influence, be sure to get the latest edition (the fifth edition came out in August 2008). Otherwise, you\'ll miss out on insights. I hired Professor Cialdini to speak to one of my research organizations, Share Price Growth 100, a number of years ago and the members rated him very highly for being able to apply the lessons of his research to the financial markets. I was intrigued to see some financial market examples in Yes! Be more persuasive in getting an ethical point across!

the best of letterhead and logo design

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The Best of Letterhead and LOGO Design (2006-09-21)
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Neu: ab EUR 12,99(lt. Amazon) · Gebraucht: ab EUR 11,09

Herausgeber: Rockport Publ
Taschenbuch

Stichworte: [Graphic design] [Graphic arts] [Art & Art Instruction] [Commercial - Advertising] [Graphic Arts - General] [Art] [Design] [Innenarchitektur] [Art / Commercial / Advertising] [General] [Design & Commercial Art]

buyology: truth and lies about why we buy and the new science of desire

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Buyology: Truth and Lies About Why We Buy and the New Science of Desire (2008-10-21)
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Neu: ab EUR 12,23(lt. Amazon) · Gebraucht: ab EUR 17,40

Autor/Autoren: Martin Lindstrom
Herausgeber: Bantam Dell Pub Group
Gebundene Ausgabe

Stichworte: [Englische Bücher] [Psychologie] [Wirtschaft, Arbeit, Werbung] [Wirtschaft, Business] [Business & Economics] [Business / Economics / Finance] [Business/Economics] [Werbung, Marketing] [Wirtschaft] [Consumer Behavior - General] [Marketing - Research] [Neuromarketing] [Advertising & Promotion] [Marketing - General] [Consumer Behavior] [Psychological aspects] [Shopping]

Kundenmeinungen:
++++ (ein Amazon Kunde): IN THE SWEET BUY AND BUY
Do you buy something because you need it? Umm, perhaps. Did you really want the last item you bought? Maybe. Neuromarketing guru Martin Lindstrom has invested years of research into exploring the reasons why we buy, how we are affected even subconsciously to make a purchase. Of course, this is fascinating information for marketers but it was even more intriguing to me as a consumer (especially in today\'s economy). Just as biology is a study of living organisms, Buy-Ology is a study of living buyers and sellers. Breathes there a woman alive who hasn\'t wondered why on earth she bought a blouse she has yet to wear? Or, at our house a husband who hasn\'t bought something for his workbench that remains shiny and unused? Lindstrom brings to light precisely how marketers use science and religion to sell. For instance, just as in religion think of how top selling brands utilize symbols. I can spot my brand of detergent from across a store simply by the symbol on the front of the box, and that symbol elicits a good response from me. One statement I found a bit intimidating was that we make 90% of our decisions subconsciously or due to a subconscious reaction. I\'m still pondering that. I\'d really like to think that my buying decisions are made quite consciously with an eye to our budget, but I know that\'s not so when I remember my tendency to overspend during holiday seasons. Now, blue is and always been my favorite color. But, I didn\'t know that the sight of a robin\'s egg blue Tiffany box made women\'s hearts beat faster. And, a number of stores and product lines seem to believe that sex sells while Lindstrom says not so. The data in Buy-Ology isn\'t at all dry as you may find yourself on quite a few pages. And, Don Leslie\'s reading makes the discoveries even more enjoyable. - Gail Cooke

ogilvy on advertising

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Ogilvy on Advertising (2007-03-05)
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Neu: ab EUR 9,06(lt. Amazon) · Gebraucht: ab EUR 9,20

Autor/Autoren: David Ogilvy
Herausgeber: Carlton Books
Taschenbuch

Kundenmeinungen:
+++++ (ein Amazon Kunde): Schräge Lebensläufe als Garant für geradlinige Werbung?
Bevor er seine Werbeagentur gründete, die später zu einer der weltweit grössten wurde, zog David Ogilvy ohne bestimmtes Ziel durch die Welt und arbeitete als Koch, Fürsorger und Tabakfarmer. Typischer Satz: «When I write an advertisement, I don`t want you to tell me that you find it creative. I want you to find it so interesting that you buy the product. When Aeschines spoke, they said: how well he speaks. But when Demosthenes spoke, they said: let us march against Philip.»
+++++ (ein Amazon Kunde): an amazing man!
It has often been said David Ogilvy was a genius in his own mind. Well, he was in many others as well. He built Ogilvy and Mather in the giant it is with simple beliefs. He wrote this Admans Guide to Advertising, but he went past it, imbuing it with his whit and charm. Instead of a dry how-to-book on advertising read only by people in the industry, he created a book anyone could enjoy. His writing is strong, sincere and straight from the heart. Why the book has earned millions and will continue to do so. A man well missed!
+++ (ein Amazon Kunde): Contradictory and dated information
While there was some interesting iformation, I found it to be contradictory and rather dated. Ogilvy states 90% of consumers don\'t read ad copy. He then gives the impression that THE most important piece of information in the ad is its headline. Yet, what is Ogilvy know for...85 million words in his copy. This book was also written 20 years ago. Thus, the stats provided are dated. He informs the reader of the importance of research...well, duh. His writing style was arrogant...every opportunity available he cited awards won, compliments given, people he met and who idiolized him. He even put a picture of his mansion in the book...see how much money I made. So far the most valuable pieces of info I\'ve read was a 1946 typed memo from Leo Burnett discussing the importance of humility and Leo\'s infamous "When to take my name off the door" speach.
++++ (ein Amazon Kunde): Good, but too many rules
The book is informative, but Ogilvy seems to write up a code of laws for advertising, which he conveys as the only way to write ads. Still, it is entertaining.
+++++ (ein Amazon Kunde): GREAT BOOK
This book brings science to advertising. How many words should you use? Where should pictures be placed due to eye movement? Should pictures have captions. Lots, on the top and yes are Ogilvy\'s answers. Great book.