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presentation zen: simple ideas on presentation design and delivery (voices that matter)
in den Warenkorb
Autor/Autoren: Garr Reynolds
Herausgeber: Addison-Wesley Longman, Amsterdam
Taschenbuch
Stichworte: [Business communication & presentation] [Computer Hardware & Operating Systems] [PowerPoint] [Business presentations] [Presentation Software] [Business Communication - General] [Präsentation] [Microcomputer Communication Software] [Computers] [Business / Economics / Finance] [Computer Books: General] [Anwendungs-Software] [Business & Economics / Business Communication / Meetings & Presentations] [Business Communication - Meetings & Presentations] [Computer graphics software] [Management and Business Administration] [Design] [Computer Graphics] [Microsoft PowerPoint (Computer file)] [Microsoft PowerPoint (Computer software)] [Presentation graphics software] [Management & Business: General]
Kundenmeinungen:
++++ (ein Amazon Kunde): Replace Bullet Points with Dental Posters That Evoke Positive Feelings, Tell Stories, and Be Mentally Present
Long before there was PowerPoint, most presentations contained more
columns of numbers and bullet points than pictures. PowerPoint seemed
designed to capture the essence of those transparencies and make it faster
to create them . . . while adding color. Compared to those ugly
transparencies, PowerPoint seemed like an improvement.
By comparison, my dentist has always covered his walls with beautiful
bleed images of gorgeous places combined with intriguing sayings about
life. Those posters are the only uplifting thing about my trips to the
dentist\'s office. He doesn\'t tell me any entertaining stories.
In presentationzen, Garr Reynolds shares with us that today\'s
audiences like a standard PowerPoint presentation about as much as I like
going to the dentist (I doubt if you are surprised by that). His
prescription is to turn the typical presentation into a series of stories
aided by exhibits that remind me of those dental posters while being very
responsive (present . . . in his terminology) to the audience.
The book\'s main strength, and one that makes it well worth reading
and following, is in describing a process that can be used to create a
presentation that will be compelling. Even when I see a presentation that I
like, I don\'t learn much from the example because the presenter doesn\'t
share the process behind the result.
The examples almost all showed someone in a black turtle neck, black
pants, and black shoes who looked like a Steve Jobs acolyte. As a result,
there\'s an Apple versus Microsoft tone to the book that didn\'t match any
environment where I ever see or give presentations (usually board rooms and
senior corporate conference rooms).
Most presentations should be much shorter, should have a lot less
material, and should be much easier to grasp. This book will help you if
that\'s the way you want to go. Beware, however, that you don\'t go over the
edge into becoming an "artiste" in your presentations. This book will
probably push you a little too far in that direction.
For those who cannot imagine how an image might fit into a
presentation, this book will be a great breath of fresh air. To those who
want to copy the advice closely, keep your audience in mind. You might try
to take them places where they don\'t want to go.
In my 30-plus years of presentation experience, I find that the story
is the key to success. One good story will more than carry the day. You can
draw on a chalk board with your fingernails for graphics and a good story
will still work just fine. To me, the weakness of this book is that it
doesn\'t pay enough to the story telling aspect of successful presentations.
I recommend Stephen Denning\'s books on story telling to help you with
that aspect of presentations.
+++++ (ein Amazon Kunde): Unglaublich gut - echtes Lesevergnügen...
Nur wenige Bücher schaffen neben hervorragendem Inhalt auch
noch *besonders* hohes Lesevergnügen. Reynolds Buch ist inhaltlich,
optisch und strukturell eine Freude.
Fazit: Für alle, die Ideen oder Konzepte präsentieren, eine
Bereicherung.
+++++ (ein Amazon Kunde): Hat mir sehr geholfen!
Ich stand vor der Aufgabe, eine Präsentation eines technischen Themas
vorzubereiten. Anstatt die üblichen Auflistungen von Stichworten oder gar
ganzen Sätzen, wollte ich eine frischere und lockerere Präsentation
liefern. Zu diesem Zeitpunkt kaufte ich das Buch von Garr Reynolds.
Das Buch liefert enorm viele Beispiele und gute Tipps! Dabei beziehen
sich die Tipps noch nicht mal immer nur auf das Design der Folien, sondern
auch auf den Workflow. Gerade in diesem Punkt konnte ich viele neue Ideen
und Herangehensweisen kennenlernen.
Die Präsentation war ein voller Erfolg und endete im Gewinn des "Best
Paper Awards". Dieses Buch ist wirklich jeden Cent wert!
+++++ (ein Amazon Kunde): Standardwerk für Foliengestaltung
Nicht nur, dass es explizit zu diesem Thema nicht wirklich viele Bücher
gibt ist dieses vom Ansatz her (über Zen kommend) von der Ausführung
(locker geschrieben, viele Beispiele) und vom inhaltlichen (konkrete
Anwendungsfälle) wirklich brilliant.
Wer regelmäßig Vorträge hält oder Vorträge gestaltet wird an diesem
Buch mit Sicherheit Freude finden! Nach dem Lesen des Buchs hatte ich echte
Lust eine Präsentation umzuarbeiten, habs auch getan, das Feedback dazu war
hervorragend.
Dieses Buch sollte man nicht nur kaufen, sondern vor allem Lesen und
beherzigen.
+++++ (ein Amazon Kunde): Eintauchen in die Welt der Präsentationen
Dieses Buch ist außergewöhnlich und schlicht ein Meisterwerk. Es ist
nicht als "How-to"-Manual im Stile eines simplen Management Ratgebers
geschrieben. Vielmehr werden u.a. Prinzipien der Präsentationserstellung
vermittelt. Meine Empfehlung: Lesen - Staunen - Nachdenken - Umsetzen.
official shaun the sheep slim calendar 2009
Herausgeber: Grange Communications Ltd
Kalender
Stichworte: [Stationery items] [Ratgeber] [Sachbuch] [Sonstiges] [Non-Classifiable] [General Knowledge]
official robbie williams calendar 2009 (calendar)
Herausgeber: Grange Communications Ltd
Kalender
Stichworte: [Composers & musicians] [Stationery items] [Ratgeber] [Sachbuch] [Sonstiges] [Non-Classifiable] [General Knowledge]
the back of the napkin: solving problems and selling ideas with pictures
Autor/Autoren: Dan Roam
Herausgeber: Penguin Usa
Gebundene Ausgabe
Stichworte: [Decision Making & Problem Solving] [Economics - General] [Business] [Englische Bücher] [Wirtschaft, Business] [Communication In Business] [Management +] [Business & Economics] [Business / Economics / Finance] [Business/Economics] [Management] [Wirtschaft] [Business & Economics / Decision-Making & Problem Solving] [Business & Management] [Business communication & presentation] [Economics] [Management & Business: General] [Management & management techniques] [Management and Business Administration] [Visualization] [Bild] [Kommunikation] [Kreativität] [Problemlösung] [Visualisierung] [Business Communication - General] [Audio-visual aids] [Problem solving]
Kundenmeinungen:
+++++ (ein Amazon Kunde): Super Visualisierungsideen
Dan Roam hat mir die Angst vor dem selber zeichnen genommen. Sehr
einfach und leicht verständlich zeigt er mir Schritt für Schritt, wie ich
mit kleinen, selbst gemachten Zeichnungen Probleme löse und Ideen verkaufe.
Sehr hilfreich, wenn man mit Visual Aids Leuten zusammenarbeitet. Einfach
Idee hinkritzeln, malen, zeichnen, und die Profis setzen es um. Eine
großartige Fundgrube für Visualisierungsideen.
+++++ (ein Amazon Kunde): gute Methodik, gute Diadaktik, tolles Buch
Der Buchtitel ist auf den ersten Blick etwas irreführend, da es hier
nicht darum geht, wie man zum Zeichner oder Karikaturisten wird. Es geht
viel mehr darum, wie man komplexe Business Graphiken so zeichnet/layouted,
dass sie das Wesentliche rüberbringen. Es gibt eine leicht verständliche
Erklärung, was ein gutes Bild ausmacht (z.B. Orientierung, erkennen von
bekantnen Begrifflichkeiten usw.) und wie man die Themen "wer", "was",
"wann", "wie", warum" und "wo" ganz einfach darstellen kann. Und es wird
erklärt, wie man komplexe Bilder so reduziert, dass sie managementtauglich
werden. In dem Buch sind ca. 100 Graphiken enthalten, die in ihrer
Einfachheit gleichermassen verblüffend wie bizarr sind, so dass ich mich
gelegentlich frage, warum ich eigentlich immer so viel Aufwand in meine
komplizierten Powerpoints gesteckt habe. Weniger ist mehr. Ein wirklich
gelungenes Werk - motiviert zum Selbermachen !
++++ (ein Amazon Kunde): A Solid Introduction to Illustrating Problems and Solutions
If you don\'t have any idea of how pictures can help you see more
dimensions of problems and explain your solutions better, this is a good
book to get you started. The book\'s main drawback is that it doesn\'t
discuss how to integrate stories with pictures to make for more compelling
communications. You\'ll have to learn to do that by reading books about
storytelling to supplement this one.
I consider myself to be not very good at creating pictures for either
solving problems or communicating solutions. I was disappointed that the
book wasn\'t aimed more at helping people like me who understand the
principles but have trouble applying those concepts.
+++++ (ein Amazon Kunde): Complexity and Pictures
Don`t be fooled by the title. This is a serious book aubout making
complex things understandable by making it visible. It`s amazing how
powerful one picture can encapsulate an array of complex and seemingly
unrelated topics. Read this book and enjoy !
+++++ (ein Amazon Kunde): Storytelling mit Bildern
Dan Roam zeigt nicht nur, wie man bildgestützt denkt, sondern auch, wie
man mit dem von Ihm hergeleiteten Framework die Inhalte weitererzählen
kann.
Interessanterweise wird dieses "Schweizermesser" des visuellen
Denkens auch nicht langweilig, wenn man es das zweite Mal zur Hand nimmt
und das liegt nicht nur an den liebevollen Illustrationen.
how to win friends and influence people
Autor/Autoren: Dale Carnegie
Herausgeber: Pocket Books
Taschenbuch
Stichworte: [Careers guidance] [Careers - General] [Interpersonal Relations] [Beeinflussung - Einfluss] [Einfluss ( Beeinflussung )] [Englische Bücher] [Freund - Freundin ( Freundschaft )] [Freundin ( Freundschaft - Freund )] [Freundschaft - Freund - Freundin] [Ratgeber, Lebenshilfe] [Business & Economics] [Psychology] [Business/Economics] [Ratgeber Lebensführung allgemein] [Erfolg] [Freunde] [Business Communication - General] [Personal Growth - Success] [Psychology, Applied] [Success]
This grandfather of all people-skills books was first published in
1937. It was an overnight hit, eventually selling 15 million copies. How
to Win Friends and Influence People is just as useful today as it was when
it was first published, because Dale Carnegie had an understanding of human
nature that will never be outdated. Financial success, Carnegie believed,
is due 15 percent to professional knowledge and 85 percent to "the ability
to express ideas, to assume leadership, and to arouse enthusiasm among
people." He teaches these skills through underlying principles of dealing
with people so that they feel important and appreciated. He also emphasizes
fundamental techniques for handling people without making them feel
manipulated. Carnegie says you can make someone want to do what you want
them to by seeing the situation from the other person's point of view and
"arousing in the other person an eager want." You learn how to make people
like you, win people over to your way of thinking, and change people
without causing offense or arousing resentment. For instance, "let the
other person feel that the idea is his or hers," and "talk about your own
mistakes before criticizing the other person." Carnegie illustrates his
points with anecdotes of historical figures, leaders of the business world,
and everyday folks. --Joan Price Amazon.com
Kundenmeinungen:
+++++ (ein Amazon Kunde): From Loser to Manager because of this book
I was a loser in my professional life. The only person who saw me as
anything of worth was my wife. On our honey moon she gave me the book, "How
to win friends and influence people" and said, "You really need this book"
After reading that book and later I read, "How to stop worrying and start
living" My life has been a success. My problem wasn\'t that I was stupid. I
had great ideas but just didn\'t know how to sell them to other people. By
using the principles from Carnegie I\'ve become a manager in my company, a
well respected Scout Master, and a successful little league Baseball coach
(Five years in a row my team was in the top 3 and twice number 1.) All this
because I learned how to sell my point to other people with the book,"How
to win friends."
+++++ (ein Amazon Kunde): Positive Feedback Creates Positive Change!
In business, those who are the most "emotionally" intelligent always
rise to the top. Why is that?
As a management consultant, I am always asking our clients and
potential clients what their major issues are. It almost always boils down
to persuading someone else to change. In many situations, the person
describes the situation as getting worse rather than better.
As I ask more questions, I soon learn that the person I am talking to
is totally thinking about the issue from her or his perspective, not the
perspective of the person they want to influence. Carnegie describes a
situation where he and his son couldn\'t get a calf into the barn. They
pushed and pulled, and nothing worked. A maid came out, stuck her finger
into the calf\'s mouth to simulate feeding and the calf followed her right
into the barn.
As you can tell from that example, Carnegie is a student of the
stimulus-response school of human behavior. The book is divided into four
sections: Handling People; Getting People to Like You; Getting People to
Agree with You; and Being a Leader. Each section is comprised of a few
principles, which are each exemplified in a short chapter with a number of
examples. Handling people has to do with avoiding the negative and
unpleasant, appreciating the other person, and making the other person
eager to accomplish some goal of their own.
Each section follows the same format. Basically, it\'s the same way
that you train any living being. You provide positive feedback to the
person which makes them feel better, the person responds positively to you
making you feel better, you then help the other person to link what you
want to share with them with something they want.
Many people will be offended by this idea. I have long studied that
reaction and find that it relates to one of two basic assumptions: (1) the
decision to act should be based on the objective merits (if I deal with
emotions, I am being manipulative) or (2) I want you to acknowledge that I
am right, that you are wrong, and that I am superior to you because I am
right. Both of those perspectives get in the way of establishing warm human
relationships. If you would rather do things without emotion, your life
will be very dull. If you would always like to be right, you will be very
lonely (even if you really are right).
Let\'s look at a more fundamental question. Can these techniques be
used for questionable purposes? Probably, is my answer. However, at some
point, the person\'s manipulative game will be found out. See Robert
Cialdini\'s book, Influence, on what happens to smugglers of influence over
time.
The best results will come from those who have integrity and are
principled. They and everyone else can see that they are pursuing something
with another person that is in the best interests of that person, and that
there are no hidden agendas. Here is where I think Carnegie is a little
weak. You get the impression from the book that hidden agendas are okay. My
experience is that all agendas should be totally upfront. Don\'t pretend you
are trying to help someone, when all you are trying to do is sell them
something they don\'t need. Do encourage them to get the information they
need to make a good decision for themselves about your idea, product, or
service. Leave the whole circumstance with a stronger, more trustworthy
relationship than you started with. That\'s how I interpret the Dale
Carnegie principles.
If you really would like to get better results in your human
relationships, this book is essential reading. To skip this book would be
like skipping reading and arithmetic in grade school. It contains essential
tools that everyone needs to understand. Since these things are seldom
taught in schools, this is a good place to start.
Modern gurus of human relationships and effectiveness like Stephen
Covey and Tony Robbins have a substantial debt to Dale Carnegie. If you
read all of them, you will tend to reinforce your new habits. I like the
Covey and Robbins approaches as a complement to Carnegie, because both
authors focus on having principles at the center of what you do. That will
help reduce the risk of turning Carnegie into techniques that lead to
suboptimal results, instead of a mutually reinforcing virtuous cycle for
everyone.
Researchers consistently show that success in many fields (such as
business, politics, and teaching) is very closely related to one\'s social
skills. Many people will work very hard to be more successful, but skimp on
the relationship aspects. That\'s a mistake. Work on the relationships
first.
I also recommend Daniel Goleman\'s "Working with Emotional
Intelligence" to understand these concepts and "NLP Masterclass" to help
you extend these lessons with specific skills.
Enjoy having easier interactions with others, having more friends,
being more influential on important subjects, being more open to being
influenced by others, and leading where it needs doing!
After you finish reading this book, think about where you are trying
to pull a calf where you want the calf to go.
++++ (ein Amazon Kunde): Zeitlose Wahrheiten - wo ist das Executive Summary?
Dieses Buch enthält eine ganze menge Sachen, die eigentlich jedem von
uns klar sein sollten - nur haben wir eben (im Gegensatz zu Dale Carnegie)
nie richtig darüber nachgedacht... Das Ding ist heute noch genauso relevant
wie damals, wenn auch die 1001 Geschichten zum Thema "wie motiviere ich
meine Fließbandarbeiter" etwas aus der Zeit sind. Aber dafür mutiert man
bei der Lektüre dieses Buches zum Bewunderer von Franklin Roosevelt,
Abraham Lincoln und anderen berühmte Köpfen von anno dazumal. Einziger
Wehrmutstropfen - Das Buch ist zu lang, man hat nach 1 Seite jedes Kapitels
eigentlich verstanden was Dale uns sagen will. Trotzdem lesenswert!
+++++ (ein Amazon Kunde): Somewhat ahead of its time
I guess if Dale Carnegie was writing today, he would be quite a star
author, since the subject which he helped to develop has become one of the
most popular of all those to be found on bookshop shelves. How surprising
is it then, to consider that Carnegie had such tremendous success in an
epoch where a great many people would have had difficulty just coming to
terms with his ideas, let alone embracing them. It seems simplistic to say
that most of Carnegie\'s text is just plain common sense: it certainly is
that. His prose is also delivered in an unequivocal fashion, but with
humour. He knows what he\'s talking about, and he knows probably, that you
or me or the next guy is going to be sceptical anyway. So he just tells it
like he sees it and hopes the reader will catch the vision. Since he really
hasn\'t got a hobbyhorse to ride, we do catch the drift (at least the
millions of copies sold suggest that we do). I believe if you read this
book and don\'t have a thoroughly enjoyable time (as you straighten out a
lot of your own thinking), then it will only be because you need to come
back to it in two or perhaps five years time. In addition to the above, let
me say that Carnegie is also a fine writer, which helps.
+++++ (ein Amazon Kunde): Throw away all the other management books...
Because you dont need them anymore. This book really works. As a new
supervisor, it was my responsibility to transfer a difficult employee to
another section. I used the tips in this book and made it sound like a
GREAT OPPORTUNITY and it turned out that she couldnt wait to leave! Even
if you are not in management, read this book. It makes alot of sense, and
the principles are based on common sense. D. Carnegie calls on the wisdom
of great historical figures to proves his points.
official christiano ronaldo calendar 2009 (calendar)
Herausgeber: Grange Communications Ltd
Kalender
Stichworte: [Soccer (Association football)] [Stationery items] [Ratgeber] [Sachbuch] [Sonstiges] [Non-Classifiable] [General Knowledge]
Cristiano Ronaldo Kalender 2009, Cristiano Ronaldo hat die Welt an
seinen Füßen. Bester Premier League Spieler jetzt in seinem eigenen
exklusiven Kalender. Stellen Sie sicher, dass Sie 2009 aufwachend mit
Manchester United Cristiano Ronaldo beginnen, Top aktuell Product Description
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Herausgeber: Grange Communications Ltd
Kalender
Stichworte: [Stationery items] [Wrestling] [Ratgeber] [Sachbuch] [Sonstiges] [Non-Classifiable] [General Knowledge]
Kundenmeinungen:
+++++ (ein Amazon Kunde): sehr schön...
Auch der Kalender für 2009 ist wieder gelungen. Mit dabei: Candice
Michelle (bester Monat), Maria, Ashley, Mickie James, Beth Phoenix, Melina,
Katie Lea Burchill, Michelle McCool, Kelly Kelly, Layla, Lena Yada und Eve
Torres
made to stick: why some ideas survive and others die
Autor/Autoren: Chip Heath, Dan Heath
Herausgeber: Random House
Gebundene Ausgabe
Stichworte: [Strategic Planning] [Business] [Economics] [Finance] [Communication In Business] [Business & Economics] [Business / Economics / Finance] [Business/Economics] [Management] [Wirtschaft] [General] [Contagion (Social psychology)] [Context effects (Psychology)] [Social Psychology]
Kundenmeinungen:
+++++ (ein Amazon Kunde): Wie man Ohrwürmer erzählt!
Made to Stick: Why some Ideas Survice and Others die! vermittelt Ihnen
sehr praktisch und mit plastischen Beispielen, wie Sie ihre Ideen an
Top-Entscheider erfolgreich verkaufen.
Stellen Sie sich vor, das ihre Zuhöhrer nicht nur die Botschaft
verstehen sondern auch noch danach handeln. Wäre das nicht toll! Und wäre
es nicht noch viel besser, sie würde die Botschaft auch nicht vergessen
sondern sie noch hunderten anderen erzählen. Das wäre richtig toll.
Das Buch zeigt Ihnen, wie Ihre Ideen richtig im Kopf ihres Gegenübers
hängen bleiben. Wie ein Ohrwurm. Sehr hilfreich, wenn Sie die
Öffentlichkeit, Kunden und Partner für neue Produkte, Dienstleistungen und
Projekte gewinnen wollen. Wenn Sie Business Stories erzählen wollen. Wenn
Sie ihr Message wirkungsvoll vermitteln wollen.
+++++ (ein Amazon Kunde): The Sticking Point for Busting the Communications Stall
This is the best book about communications I\'ve read since I discovered
Stephen Denning\'s work on telling business stories. I highly recommend Made
to Stick to all those who want to get their messages across in business
more effectively.
Imagine if people remembered what you had to say and acted on it.
Wouldn\'t that be great? What if people not only remembered and acted, but
told hundreds of others who also acted and told? Now you\'re really getting
somewhere!
Brothers Chip (an educational consultant and publisher) and Dan (a
professor of organizational behavior at Stanford Business School) Heath
combine to develop Malcolm Gladwell\'s point about "stickiness" in The
Tipping Point. To help you understand what they have in mind, the book
opens with the hoary urban tale of the man who ends up in a bathtub packed
with ice missing his kidney after accepting a drink from a beautiful woman.
That story, while untrue, has virtually universal awareness. Many other
untrue stories do, too, especially those about what someone found in a fast
food meal.
The brothers Heath put memorable and quickly forgotten information
side-by-side to make the case for six factors (in combination) making the
difference between what\'s memorable and what isn\'t. The six factors are:
1. Simplicity (any idea over one is too many)
2. Unexpectedness (a surprise grabs our attention)
3. Concreteness (the more dimensions of details the more hooks our
minds use to create a memory)
4. Credibility (even untrue stories don\'t stick unless there\'s a hint
of truth, such as beware of what\'s too good to be true in the urban legend
that opens the book)
5. Incite Emotions in Listeners (we remember emotional experiences
much more than anything else; we care more about individuals than groups;
and we care about things that reflect our identities)
6. Combine Messages in Stories (information is more memorable and
meaningful in a story form . . . like the urban legend that opens the book)
Before commenting on the book further, I have a confession to make.
This book has special meaning for me. I was one of the first people to
employ and popularize the term "Maximize Shareholder Value" by making that
the title of my consulting firm\'s annual report (Mitchell and Company) over
25 years ago when we began our practice in stock-price improvement. That
term has become almost ubiquitous in CEO and CFO suites, but hasn\'t gone
very far beyond the discussions of corporate leaders, investment bankers
and institutional investors and analysts.
The authors use that term in the book as an example of a
communication that hasn\'t stuck broadly. And they are right. Having watched
that term over the years go into all kinds of unexpected places and be
quoted by people who had no idea how to do it long ago convinced me of the
wisdom of telling people what to do . . . not just what the objective is.
The authors make this point beautifully in citing Southwest Airline\'s
goal of being "THE low-fare airline." If something conflicts with being a
good low-fare airline at Southwest, it\'s obvious to everybody not to do it.
You\'ll probably find that some of the examples and lessons strike you
right in the middle of the forehead, too. That\'s good. That\'s how we learn.
I went back to a new manuscript I\'m writing now and wrote a whole new
beginning to better reflect the lessons in Made to Stick. I\'ve also
recommended the book already to about a dozen of my graduate business
students. So clearly Made to Stick is sticking with me.
If you find yourself skipping rapidly through the book, be sure to
slow down and pay attention on pages 247-249 where the authors take common
communications problems and recommend what to do about them (such as how to
get people to pay attention to your message). That\'s the most valuable part
of the book. It integrates the individual points very effectively and
succinctly.
I also liked the reference guide on pages 252-257 that outlines the
book\'s contents. You won\'t need to take notes with this reference guide in
place.
So why should you pay attention? The authors demonstrate with an
exercise that people who know and use these principles are more successful
in communicating through advertisements than those who are talented in
making advertisements but don\'t know these principles. Without more such
experiments, it\'s hard to know how broad the principle is . . . but I\'m
willing to assume that they have a point here.
No book is perfect: How could this one have been even better? Unlike
Stephen Denning\'s wonderful books on storytelling, this book is more about
the principles than how to apply the principles. I hope the authors will
come back with many how-to books and workbooks.
I would also like to commend the book\'s cover designer for doing such
a good job of simulating a piece of duct tape on the dust jacket. That
feature adds to the stickiness of this book.
+++++ (ein Amazon Kunde): The Sticking Point for Busting the Communications Stall
This is the best book about communications I\'ve read since I
discovered Stephen Denning\'s work on telling business stories. I highly
recommend Made to Stick to all those who want to get their messages across
in business more effectively.
Imagine if people remembered what you had to say and acted on it.
Wouldn\'t that be great? What if people not only remembered and acted, but
told hundreds of others who also acted and told? Now you\'re really getting
somewhere!
Brothers Chip (an educational consultant and publisher) and Dan (a
professor of organizational behavior at Stanford Business School) Heath
combine to develop Malcolm Gladwell\'s point about "stickiness" in The
Tipping Point. To help you understand what they have in mind, the book
opens with the hoary urban tale of the man who ends up in a bathtub packed
with ice missing his kidney after accepting a drink from a beautiful woman.
That story, while untrue, has virtually universal awareness. Many other
untrue stories do, too, especially those about what someone found in a fast
food meal.
The brothers Heath put memorable and quickly forgotten information
side-by-side to make the case for six factors (in combination) making the
difference between what\'s memorable and what isn\'t. The six factors are:
1. Simplicity (any idea over one is too many)
2. Unexpectedness (a surprise grabs our attention)
3. Concreteness (the more dimensions of details the more hooks our
minds use to create a memory)
4. Credibility (even untrue stories don\'t stick unless there\'s a hint
of truth, such as beware of what\'s too good to be true in the urban legend
that opens the book)
5. Incite Emotions in Listeners (we remember emotional experiences
much more than anything else; we care more about individuals than groups;
and we care about things that reflect our identities)
6. Combine Messages in Stories (information is more memorable and
meaningful in a story form . . . like the urban legend that opens the book)
Before commenting on the book further, I have a confession to make.
This book has special meaning for me. I was one of the first people to
employ and popularize the term "Maximize Shareholder Value" by making that
the title of my consulting firm\'s annual report (Mitchell and Company) over
25 years ago when we began our practice in stock-price improvement. That
term has become almost ubiquitous in CEO and CFO suites, but hasn\'t gone
very far beyond the discussions of corporate leaders, investment bankers
and institutional investors and analysts.
The authors use that term in the book as an example of a
communication that hasn\'t stuck broadly. And they are right. Having watched
that term over the years go into all kinds of unexpected places and be
quoted by people who had no idea how to do it long ago convinced me of the
wisdom of telling people what to do . . . not just what the objective is.
The authors make this point beautifully in citing Southwest Airline\'s
goal of being "THE low-fare airline." If something conflicts with being a
good low-fare airline at Southwest, it\'s obvious to everybody not to do it.
You\'ll probably find that some of the examples and lessons strike you
right in the middle of the forehead, too. That\'s good. That\'s how we learn.
I went back to a new manuscript I\'m writing now and wrote a whole new
beginning to better reflect the lessons in Made to Stick. I\'ve also
recommended the book already to about a dozen of my graduate business
students. So clearly Made to Stick is sticking with me.
If you find yourself skipping rapidly through the book, be sure to
slow down and pay attention on pages 247-249 where the authors take common
communications problems and recommend what to do about them (such as how to
get people to pay attention to your message). That\'s the most valuable part
of the book. It integrates the individual points very effectively and
succinctly.
I also liked the reference guide on pages 252-257 that outlines the
book\'s contents. You won\'t need to take notes with this reference guide in
place.
So why should you pay attention? The authors demonstrate with an
exercise that people who know and use these principles are more successful
in communicating through advertisements than those who are talented in
making advertisements but don\'t know these principles. Without more such
experiments, it\'s hard to know how broad the principle is . . . but I\'m
willing to assume that they have a point here.
No book is perfect: How could this one have been even better? Unlike
Stephen Denning\'s wonderful books on storytelling, this book is more about
the principles than how to apply the principles. I hope the authors will
come back with many how-to books and workbooks.
I would also like to commend the book\'s cover designer for doing such
a good job of simulating a piece of duct tape on the dust jacket. That
feature adds to the stickiness of this book.
the iphone developer's cookbook: building mobile applications with the iphone sdk (developer's library)
Autor/Autoren: Erica Sadun
Herausgeber: Pearson Education
Taschenbuch
Stichworte: [Hardware - Handheld Computing] [Funk] [Handheld-Computer] [Handheld-Computer - Palm] [Kommunikation (Technik)] [Mobilfunk] [Mobilkommunikation] [Palm ( Handheld-Computer )] [Pocket PC] [Apple And Macintosh Graphics And Sound] [Technology & Engineering] [Computers - General Information] [Science/Mathematics] [Programmiersprachen] [Communications engineering / telecommunications] [Computer Programming] [Computers] [Computers / Hardware / Handheld Computing] [Computing: Textbooks & Study Guides] [General] [Internet languages] [Macintosh] [Macintosh OS] [Telecommunications] [iPhone] [Operating Systems - Macintosh] [Computer software] [Development] [Mobile computing] [Programming]
Kundenmeinungen:
++ (ein Amazon Kunde): Nicht mehr als Anhaltspunkte
Ich muss mich den anderen anschließen. Das Buch ist schlecht aufgebaut
und undurchsichtig. Viel Wissen, welches man aber nicht haben kann wenn man
sich so ein Buch kauft, wird vorrausgesetzt. Ich konnte es bis jetzt nur
als Anhaltspunkt verwenden um dadurch bei Google meine Suche genauer
definieren zu können. Deshalb die zwei Sterne. Es ist eine kleine Hilfe
aber das Geld niemals wert.
+++ (ein Amazon Kunde): Vorkenntnisse in Objective-C erforderlich
Das Buch führt im Titel auch das Wort "Cookbook". Damit ist im
Allgemeinen eine mehr oder weniger lose Sammlung von Code(Splittern)
gemeint.
Als Einführung habe ich mir das Buch von Aaron Hillegass gekauft.
Die bezieht sich zwar auf die Cocoa-Programmierung des Mac und nicht auf
die des iPhones, die Programmierkonzepte sind aber nahezu identisch.
Danach sind die Code-Beispiele aus diesem Buch gut verständlich.
Zusätzlich kann man alle Code-Beispiele (als jeweils komplettes
Projekt) von http://www.ericasadun.com runterladen. Weiterhin kann man
dieses Buch auch als PDF-Datei kaufen (InformIT). Davon gibt es sogar schon
ein Update.
Allerdings ziehe ich es immer vor, ein Buch vor mir zu haben.
Ein Medium-bedingten Nachteil hat das Buch: Wenn man sich das
iPhone-SDK 2.2 runtergeladen hat, haben sich die Templates für die
Projektvorlagen geändert (komplizierter), die Erica vorschlägt.
official shaun the sheep calendar 2009 (calendar)
Herausgeber: Grange Communications Ltd
Kalender
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